A fictional 2020 Olympic Games project for the city of Fortaleza in northern Brazil. An identity system was created around the primary and secondary logos which emerged from the concept of unity and the environment. This is some link.
AT TRUCKING COMPANIES, DRIVERS ARE PAID FOR EVERY
MILE THEY DRIVE. THIS IS CALLED C.P.M. – OR CENTS PER MILE.
AND WHILE THIS SEEMS LIKE A GOOD WAY TO COMPARE
COMPANIES – IT CAN BE QUITE MISLEADING.
THE MOST IMPORTANT FACTOR IS THE AVERAGE LENGTH OF
HAUL. THIS IS THE AMOUNT OF MILES YOU DRIVE FOR EACH LOAD.
AND IN TRUCKING, MORE MILES ALWAYS MEANS MORE MONEY.
HERE’S THE RIGHT WAY TO COMPARE TRUCKING COMPANIES.
DETERMINE THE CPM FOR EACH COMPANY.
FIND OUT THEIR AVERAGE LENGTH OF HAUL
IF EACH COMPANY DISPATCHES A DRIVER 2-3 TIMES PER WEEK,
HERE IS HOW MUCH MONEY YOU WILL EARN WEEKLY.
COMPANY “C” IS STEVENS TRANSPORT.
STEVENS TRANSPORT HAS THE HIGHEST AVERAGE LENGTH OF
HAUL IN THE TRUCKING INDUSTRY!
MORE MILES MEANS MORE MONEY.
STEVENS TRANSPORT DRIVERS GET MORE MILES.
STEVENS TRANSPORT DRIVERS EARN MORE MONEY.